Movo was a wearable startup targeting millennials with a low cost fitness tracker. Movo automatically tracked activities like running and aerobic workouts and then displayed exercise summaries in the app which synced with iOS, Android and Windows devices.
I was brought on as interim CTO in 2014 to lead the design and engineering of the device and the development of the companion mobile app.
The young CEO was a millennial himself. He wanted a simpler and lower cost fitness tracker that could go for a week without charging, which proved to be a difficult goal. To solve for it, we synced without Bluetooth and developed a novel sampling and data compression approach.
The app was developed by Leviathan, a highly skilled mobile team I had worked with before. Together we created an app that went beyond tracking steps with a unique social focus that allowed users to challenge one another and post their fitness stories.
The app was built in Unity and Amazon PaaS cloud components for identity, storage, and analytics.